How public opinion really works. 1992

D Yankelovich

The public's thinking on issues progresses through seven predictable stages, the dean of American pollsters finds. Politicians make a big mistake just looking at raw numbers.

UI MeSH Term Description Entries
D011639 Public Opinion The attitude of a significant portion of a population toward any given proposition, based upon a measurable amount of factual evidence, and involving some degree of reflection, analysis, and reasoning. Interest Groups,Pro-Choice Groups,Public Opinion Polls,Group, Interest,Group, Pro-Choice,Groups, Interest,Groups, Pro-Choice,Interest Group,Opinion Poll, Public,Opinion Polls, Public,Opinion, Public,Poll, Public Opinion,Polls, Public Opinion,Pro Choice Groups,Pro-Choice Group,Public Opinion Poll
D002755 Choice Behavior The act of making a selection among two or more alternatives, usually after a period of deliberation. Approach Behavior,Approach Behaviors,Behavior, Approach,Behavior, Choice,Behaviors, Approach,Behaviors, Choice,Choice Behaviors
D006291 Health Policy Decisions, usually developed by government policymakers, for determining present and future objectives pertaining to the health care system. Health Care Policies,Health Policies,Healthcare Policy,National Health Policy,Care Policies, Health,Health Care Policy,Health Policy, National,Healthcare Policies,National Health Policies,Policies, Health,Policies, Health Care,Policies, Healthcare,Policy, Health,Policy, Health Care,Policy, Healthcare
D006801 Humans Members of the species Homo sapiens. Homo sapiens,Man (Taxonomy),Human,Man, Modern,Modern Man
D001294 Attitude to Health Public attitudes toward health, disease, and the medical care system. Health Attitude,Attitude, Health,Attitudes, Health,Health Attitudes,Health, Attitude to
D014481 United States A country in NORTH AMERICA between CANADA and MEXICO.

Related Publications

D Yankelovich
April 1994, Health services management,
D Yankelovich
July 2008, BMJ (Clinical research ed.),
D Yankelovich
September 2016, Cell metabolism,
D Yankelovich
January 1992, The Healthcare Forum journal,
D Yankelovich
January 1991, Harvard business review,
D Yankelovich
June 2007, Shinrigaku kenkyu : The Japanese journal of psychology,
D Yankelovich
November 1990, Medical economics,
D Yankelovich
January 2003, Journal of anesthesia,
D Yankelovich
April 2001, Capitation management report,
Copied contents to your clipboard!