Universal marketing concepts for strategic planning.
1979
S Guido
UI
MeSH Term
Description
Entries
D008389
Marketing of Health Services
Application of marketing principles and techniques to maximize the use of health care resources.
Health Services Marketing,Marketing Services, Health,Marketing, Health Services,Services, Health Marketing,Health Marketing Service,Health Marketing Services,Marketing Service, Health
D006295
Health Resources
Available manpower, facilities, revenue, equipment, and supplies to produce requisite health care and services.
Resources,Health Resource,Resource,Resource, Health,Resources, Health
D006752
Hospital Planning
Areawide planning for hospitals or planning of a particular hospital unit on the basis of projected consumer need. This does not include hospital design and construction or architectural plans.