Biomaterial Database

Marketing: entry points and pitfalls. 1979

P D Copper, and R B Maxwell

UI	MeSH Term	Description	Entries
D008389	Marketing of Health Services	Application of marketing principles and techniques to maximize the use of health care resources.	Health Services Marketing,Marketing Services, Health,Marketing, Health Services,Services, Health Marketing,Health Marketing Service,Health Marketing Services,Marketing Service, Health
D003258	Consumer Behavior	Behavior associated with the procurement of goods, services, or experiences.	Consumer Preference,Consumer Satisfaction,Behavior, Consumer,Behaviors, Consumer,Consumer Behaviors,Consumer Preferences,Preference, Consumer,Preferences, Consumer,Satisfaction, Consumer
D006285	Health Planning	Planning for needed health and/or welfare services and facilities.	Health and Welfare Planning,National Health Planning and Resources Development Act of 1974,Planning, Health and Welfare,State Health Planning, United States,PL93-641,Public Law 93-641,Planning, Health,Public Law 93 641
D006295	Health Resources	Available manpower, facilities, revenue, equipment, and supplies to produce requisite health care and services.	Resources,Health Resource,Resource,Resource, Health,Resources, Health
D006301	Health Services Needs and Demand	Health services required by a population or community as well as the health services that the population or community is able and willing to pay for.	Health Services Needs,Needs,Needs and Demand, Health Services,Target Population,Health Services Need,Need, Health Services,Needs, Health Services,Population, Target,Populations, Target,Target Populations
D006739	Hospital Administration	Management of the internal organization of the hospital.	Hospital Organization and Administration,Organization and Administration, Hospital,Administration, Hospital
D006752	Hospital Planning	Areawide planning for hospitals or planning of a particular hospital unit on the basis of projected consumer need. This does not include hospital design and construction or architectural plans.	Regional Hospital Planning,Regional Hospital Plannings,Hospital Planning, Regional,Hospital Plannings, Regional,Planning, Hospital,Plannings, Hospital,Planning, Regional Hospital
D014481	United States	A country in NORTH AMERICA between CANADA and MEXICO.