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Hospital marketing: a new tool for cost containment conscious institutions. 1980

R A Barry

UI MeSH Term Description Entries
D008389 Marketing of Health Services Application of marketing principles and techniques to maximize the use of health care resources. Health Services Marketing,Marketing Services, Health,Marketing, Health Services,Services, Health Marketing,Health Marketing Service,Health Marketing Services,Marketing Service, Health
D003363 Cost Control The containment, regulation, or restraint of costs. Costs are said to be contained when the value of resources committed to an activity is not considered excessive. This determination is frequently subjective and dependent upon the specific geographic area of the activity being measured. (From Dictionary of Health Services Management, 2d ed) Cost Containment,Containment, Cost,Containments, Cost,Control, Cost,Controls, Cost,Cost Containments,Cost Controls
D006761 Hospitals Institutions with an organized medical staff which provide medical care to patients. Hospital
D014481 United States A country in NORTH AMERICA between CANADA and MEXICO.

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