In light of increasing consumer demands for information and the growing complexity of healthcare facilities, the need has arisen to present the public with useful information concerning your medical group. A patient information brochure can be a valuable public relations device as well as a time saver. It can serve as a written record of key policies and procedures and can also be a morale builder for patients and staff. If your medical group has not yet developed a patient information brochure, you will be able to glean many practical tips from this article. Drawing from experience, the author traces through the steps of developing the brochure--from exploring current models and choosing an appropriate team for the project, through production details.