Marketing a practical health care policy for the United States. 1989

R L Goldman, and W Barker, and Z Clark, and J A Fadusko, and G George, and S E Held, and J E Holes, and S E Merrick, and C E Peterson, and I D Premoe

A policy for universal health care in the United States has been proposed by leading health planners. All citizens of the United States should be entitled to basic health care of adequate quality. Basic care should include physicians, hospitals, and clinic services, emergency and preventive care, and certain other treatments and services. Key to this practical health care policy is the method by which it will be financed. This policy combines several widely discussed financial methods such as Medical Individual Retirement Accounts, catastrophic health insurance, and the combination of what is now known as Medicare and Medicaid into one umbrella package. Active competition within the health care delivery system is essential. To prepare the health care consumer for this competitive environment, an active marketing program by providers, corporations, and all levels of government is basic. For such a policy to be implemented, it must be marketed to the legislature, professional organizations within the health and insurance fields, to educators and to the public.

UI MeSH Term Description Entries
D008389 Marketing of Health Services Application of marketing principles and techniques to maximize the use of health care resources. Health Services Marketing,Marketing Services, Health,Marketing, Health Services,Services, Health Marketing,Health Marketing Service,Health Marketing Services,Marketing Service, Health
D008722 Methods A series of steps taken in order to conduct research. Techniques,Methodological Studies,Methodological Study,Procedures,Studies, Methodological,Study, Methodological,Method,Procedure,Technique
D009310 National Health Insurance, United States Federal system administering national health insurance in the United States. Federal Health Insurance Plans, United States,United States National Health Insurance
D003256 Community Participation Involvement of members of the community in the affairs of that community. Community Action,Consumer Involvement,Consumer Participation,Community Involvement,Public Participation,Action, Community,Actions, Community,Community Actions,Community Involvements,Consumer Involvements,Involvement, Community,Involvement, Consumer,Involvements, Community,Participation, Community,Participation, Consumer,Participation, Public
D004465 Economic Competition The effort of two or more parties to secure the business of a third party by offering, usually under fair or equitable rules of business practice, the most favorable terms. Competition, Economic,Competitions, Economic,Economic Competitions
D006291 Health Policy Decisions, usually developed by government policymakers, for determining present and future objectives pertaining to the health care system. Health Care Policies,Health Policies,Healthcare Policy,National Health Policy,Care Policies, Health,Health Care Policy,Health Policy, National,Healthcare Policies,National Health Policies,Policies, Health,Policies, Health Care,Policies, Healthcare,Policy, Health,Policy, Health Care,Policy, Healthcare
D006297 Health Services Accessibility The degree to which individuals are inhibited or facilitated in their ability to gain entry to and to receive care and services from the health care system. Factors influencing this ability include geographic, architectural, transportational, and financial considerations, among others. Access To Care, Health,Access to Care,Access to Contraception,Access to Health Care,Access to Health Services,Access to Medications,Access to Medicines,Access to Therapy,Access to Treatment,Accessibility of Health Services,Availability of Health Services,Contraception Access,Contraceptive Access,Medication Access,Accessibility, Health Services,Contraceptive Availability,Health Services Geographic Accessibility,Program Accessibility,Access to Cares,Access to Contraceptions,Access to Medication,Access to Medicine,Access to Therapies,Access to Treatments,Access, Contraception,Access, Contraceptive,Access, Medication,Accessibilities, Health Services,Accessibility, Program,Availability, Contraceptive,Care, Access to,Cares, Access to,Contraception, Access to,Contraceptive Accesses,Health Services Availability,Medication Accesses,Medication, Access to,Medicine, Access to,Medicines, Access to,Therapy, Access to,Treatment, Access to
D014481 United States A country in NORTH AMERICA between CANADA and MEXICO.

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