A successful physician referral service. 1988

M A Doyne

Developing a successful hospital-based physician referral service can create a win-win-win venture involving the hospital, its medical staff, and the community at large. As a marketing tool for the hospital, it effectively targets two of the hospital's most important markets: physicians and the consumers of health services, the general public.

UI MeSH Term Description Entries
D008389 Marketing of Health Services Application of marketing principles and techniques to maximize the use of health care resources. Health Services Marketing,Marketing Services, Health,Marketing, Health Services,Services, Health Marketing,Health Marketing Service,Health Marketing Services,Marketing Service, Health
D012017 Referral and Consultation The practice of sending a patient to another program or practitioner for services or advice which the referring source is not prepared to provide. Consultation,Gatekeepers, Health Service,Hospital Referral,Second Opinion,Consultation and Referral,Health Service Gatekeepers,Hospital Referrals,Referral,Referral, Hospital,Referrals, Hospital,Consultations,Gatekeeper, Health Service,Health Service Gatekeeper,Opinion, Second,Opinions, Second,Referrals,Second Opinions
D006739 Hospital Administration Management of the internal organization of the hospital. Hospital Organization and Administration,Organization and Administration, Hospital,Administration, Hospital
D006759 Hospital-Physician Joint Ventures A formal financial agreement made between one or more physicians and a hospital to provide ambulatory alternative services to those patients who do not require hospitalization. Joint Ventures, Hospital-Physician,Physician-Hospital Organizations,Hospital-Physician Joint Venture,Hospital-Physician Organizations,Joint Venture, Hospital-Physician,Joint Ventures,Organizations, Hospital-Physician,Organizations, Physician-Hospital,Hospital Physician Joint Venture,Hospital Physician Joint Ventures,Hospital Physician Organizations,Hospital-Physician Organization,Joint Venture,Joint Venture, Hospital Physician,Joint Ventures, Hospital Physician,Organization, Hospital-Physician,Organization, Physician-Hospital,Organizations, Hospital Physician,Organizations, Physician Hospital,Physician Hospital Organizations,Physician-Hospital Organization,Venture, Hospital-Physician Joint,Venture, Joint,Ventures, Hospital-Physician Joint,Ventures, Joint
D014481 United States A country in NORTH AMERICA between CANADA and MEXICO.

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