Biomaterial Database

Advertising in chiropractic, 1939-1944: an introspective look at the early years of the Chirogram. 1996

C D Johnson, and B N Green

Los Angeles College of Chiropractic.

The Chirogram was a popular and widespread chiropractic journal that was reborn in 1939 and lasted for 40 years. With 8,000 copies circulated for the debut May 1939 issue, the journal grew steadily to 11,000 copies per month by December 1944. As one of the largest journals of its time, the Chirogram was well supported by vendors that supplied chiropractors with products and services. By reviewing the advertisements, one can see through the eyes of early doctors; they saw the trends, fads, common remedies and popular treatments of the time. A manual search was conducted through the Chirogram from May 1939 to December 1944, and the advertisements were organized into categories. Each of the vendors were recorded and tallied for the year and month that they appeared. This quantitative study utilizes frequency counts and graphs of the data to provide insight into trends in advertising and practice styles of chiropractors in the early 1940s and relate them to then current events in the United States.

UI	MeSH Term	Description	Entries
D010506	Periodicals as Topic	Works about publications issued at stated, more or less regular, intervals.	Journals as Topic,Magazines,Newsletters,Magazine,Newsletter
D002684	Chiropractic	An occupational discipline founded by D.D. Palmer in the 1890's based on the relationship of the spine to health and disease.
D000329	Advertising	Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)	Advertising as Topic,Advertisement as Topic,Telemarketing,Advertisings
D014481	United States	A country in NORTH AMERICA between CANADA and MEXICO.
D049673	History, 20th Century	Time period from 1901 through 2000 of the common era.	20th Century History,20th Cent. History (Medicine),20th Cent. History of Medicine,20th Cent. Medicine,Historical Events, 20th Century,History of Medicine, 20th Cent.,History, Twentieth Century,Medical History, 20th Cent.,Medicine, 20th Cent.,20th Cent. Histories (Medicine),20th Century Histories,Cent. Histories, 20th (Medicine),Cent. History, 20th (Medicine),Century Histories, 20th,Century Histories, Twentieth,Century History, 20th,Century History, Twentieth,Histories, 20th Cent. (Medicine),Histories, 20th Century,Histories, Twentieth Century,History, 20th Cent. (Medicine),Twentieth Century Histories,Twentieth Century History