Judd-Ofelt analysis of Sm(3+) ions doped in a tellurite glass has been accomplished. Fluorescence and life-time measurements have been carried out using Ar(+) laser and excimer laser. Stark splitting has been observed in the upper and lower levels in fluorescence. The life-time of 4G(5/2) level as a function of Sm(3+) concentration has been measured. Concentration quenching and the mechanism responsible for the same have been found.