Integration of workflow, technology and architecture provides the means to enable hospital staff not only work smarter and more efficiently but also to enjoy their work experience. Patients also benefit from a planned proven outcome in a more ergonomic and pleasant environment--all of which will improve their overall healthcare experience. A process-based approach mirrors the philosophy of a Treatment Centre and we believe that it is a must within an environment of growing complexity that demands faster and improved services--all to be managed with minimal risk. Siemens structures its business according to this approach and is dedicated to helping healthcare providers around the world to improve their performance by enabling truly synchronised workflow throughout the entire healthcare enterprise. We see the massive opportunities for radical efficiency gains in our day-to-day work--all it needs is an early-phase integration of workflow, technology and the physical environment.