Anecdotal reports suggest that insects can be "tamed" with frequent human contact. In the present experiment, repeated handling of Madagascar hissing cockroaches by the same person resulted in habituation of the hissing response in ten of 12 subjects. These subjects were then handled by a novel person in order to determine whether habituation might be specific to a particular human. Four of ten "habituated" subjects immediately began to hiss in the presence of the novel handler, but again ceased hissing when contact with the familiar person was reestablished. Our results suggest that in some cases "taming" may be person-specific, rather than a generalized response to humans. These preliminary findings are the first evidence of discrimination between humans by an insect species, although comparable results are well documented in mammals and birds.