Numerous studies indicate that in vitro-produced bovine embryos do not survive cryopreservation as well as those produced in vivo. Furthermore, embryos cultured in vitro in the absence of blood serum are more cryotolerant than embryos cultured in media containing serum. Although in vivo-produced embryos are more cryotolerant, there appear to be breed differences. Most if not all of these observations are correlated with cytoplasmic lipid content of embryos; more and larger lipid droplets are associated with reduced cryotolerance. This review concerns strategies for modifying oocytes and embryos to increase cryosurvival. Reduction of cytoplasmic lipid content of embryos with phenazine ethosulfate (PES), a compound that oxidizes NADPH, even improved cryotolerance of bovine embryos cultured in the absence of serum. Whether cytoplasmic lipid content per se or associated changes in lipid composition of cell membranes are responsible for differences in cryotolerance is unknown. Increasing cholesterol content of membranes of sperm and oocytes via cholesterol-loaded cyclodextrin also appears to improve cryotolerance. While lipids have been emphasized and appear to be important, non-lipid aspects of cell composition also likely affect cryotolerance, and might be modified to improve cryotolerance. Additional research on mechanisms of variation in cryotolerance will be applicable to circumvent cryo-intolerance attributable to variation associated with the individual animal, breed, species, cell type, and factors such as nutrition and season of the year.