Anisotropic polystyrene nanoparticles of diameters below 0.5 microm were prepared by coating the surface of cross-linked polystyrene latex particles with a thin hydrophilic polymer layer prior to swelling the particles with styrene and then initiating second-stage free-radical polymerization. Conditions were found so that all particles had uniform asymmetry. The effect of surface chemistry on the development of particle anisotropy during seeded emulsion polymerization of sub-0.5 microm diameter particles was studied. The extent and uniformity of the anisotropy of the final particles depended strongly on the presence of the hydrophilic surface coating. Systematic variation of the degree of hydrophilicity of the surface coating provided qualitative insight into the mechanism responsible for anisotropy. Conditions were chosen so that the surface free energy favored the extrusion of a hydrophobic bulge of monomer on the hydrophilic surface of the particle during the swelling phase: the presence of a hydrophilic layer on the particle surface causes this asymmetry to be favored above uniform wetting of the particle surface by the monomer. Kinetic effects, arising from the finite time required for the seed to swell with the monomer, also play a role.