The micellization of a novel family of nonionic surfactants poly(oxyethylene) glycol alkyl ethers has been studied by microcalorimetry. One of the surfactants has adamantane, and the other nonionic surfactants have a benzene ring in their hydrophobic chains, which moves from the terminal of the hydrophobic chain toward the headgroup. Moreover, the alkyl chain of the nonionic surfactants is straight or branched. Both the critical micelle concentration (cmc) and the thermodynamic parameters associated with the micelle formation have been obtained. The cmc decreases and the enthalpy of micelle formation (deltaH(mic)) becomes less positive gradually as the length of hydrophobic chain increases, whereas the values of cmc and deltaH(mic) tend to increase for the surfactants with a longer ethylene oxide chain. However, the deltaH(mic) value of the surfactant with seven carbon atoms in a hydrophobic chain is more positive than that of the surfactant with six carbon atoms in a hydrophobic chain. Comparing with the nonionic surfactant with a methylene hydrophobic chain, the surfactants with benzene rings and adamantane groups have larger cmc values and the cmc values increase with the size of the groups. Furthermore, moving the phenyl group from the terminal of the hydrophobic chain to the neighbor of the hydrophilic headgroup leads to the decreased cmc. Both the variation of hydrophobic interaction from the movement of phenyl group and pi-pi interaction among adjacent phenyl groups affect deltaH(mic) values.