Orthodontic treatment has the capacity of effecting many changes to patients. For better or worse, our society places a high value on physical beauty, and straight teeth make a positive contribution to facial attractiveness. We must think of our patients more as human faces rather than a set of malaligned teeth. Along with our capability of improving facial features we have an equal responsibility to avoid a deterioration. Providing basic guidelines are followed in patient assessment, treatment planning and treatment execution, orthodontic services can provide an enhancement to the faces and lives of our patients.