Biomaterial Database

Persuasion factors influencing the decision to use sustainable household water treatment. 2010

Silvie M Kraemer, and Hans-Joachim Mosler

Eawag, Swiss Federal Institute of Aquatic Science and Technology, Dübendorf, Switzerland. silvie.kraemer@eawag.ch

Solar water disinfection (SODIS) is a sustainable water treatment method. With the help of the sun and plastic bottles, water is treated and illnesses prevented. This paper aims to identify the factors influencing SODIS uptake, that is, why someone may become a SODIS user. This uptake decision can be influenced by persuasion. From behaviour theory, variables are recognised which have been proven to influence intention and behaviour and simultaneously can be influenced by persuasion. A total of (n = 878) structured interviews were conducted in a field study in Zimbabwe. Linear and binary logistic regressions showed that several of the initially proposed persuasion variables have significant influence. Persuasion factors have a stronger influence on the uptake of SODIS use and on intention to use SODIS in the future than on the amount of SODIS water consumed. Ideas are presented for using the effective variables in future SODIS campaigns and campaigns in other fields.

UI	MeSH Term	Description	Entries
D010565	Persuasive Communication	A mode of communication concerned with inducing or urging the adoption of certain beliefs, theories, or lines of action by others.	Persuasion,Communication, Persuasive
D012044	Regression Analysis	Procedures for finding the mathematical function which best describes the relationship between a dependent variable and one or more independent variables. In linear regression (see LINEAR MODELS) the relationship is constrained to be a straight line and LEAST-SQUARES ANALYSIS is used to determine the best fit. In logistic regression (see LOGISTIC MODELS) the dependent variable is qualitative rather than continuously variable and LIKELIHOOD FUNCTIONS are used to find the best relationship. In multiple regression, the dependent variable is considered to depend on more than a single independent variable.	Regression Diagnostics,Statistical Regression,Analysis, Regression,Analyses, Regression,Diagnostics, Regression,Regression Analyses,Regression, Statistical,Regressions, Statistical,Statistical Regressions
D004203	Disinfection	Rendering pathogens harmless through the use of heat, antiseptics, antibacterial agents, etc.
D005191	Family Characteristics	Size and composition of the family.	Family Size,Couples,Family Demography,Family Life Surveys,Family Size, Average,Family Size, Completed,Family Size, Desired,Family Size, Expected,Family Size, Ideal,Family and Household,Generations,Head of Household,Households,One-Person Household,Average Family Size,Average Family Sizes,Completed Family Size,Completed Family Sizes,Demography, Family,Desired Family Size,Desired Family Sizes,Expected Family Size,Expected Family Sizes,Family Characteristic,Family Demographies,Family Life Survey,Family Sizes,Family Sizes, Ideal,Household,Household Head,Household Heads,Household and Family,Household, One-Person,Ideal Family Size,Ideal Family Sizes,One Person Household,One-Person Households,Survey, Family Life
D001294	Attitude to Health	Public attitudes toward health, disease, and the medical care system.	Health Attitude,Attitude, Health,Attitudes, Health,Health Attitudes,Health, Attitude to
D012423	Rural Health	The status of health in rural populations.	Health, Rural
D012993	Solar Energy	Energy transmitted from the sun in the form of electromagnetic radiation.	Solar Power,Energies, Solar,Energy, Solar,Power, Solar,Solar Energies
D013696	Temperature	The property of objects that determines the direction of heat flow when they are placed in direct thermal contact. The temperature is the energy of microscopic motions (vibrational and translational) of the particles of atoms.	Temperatures
D014871	Water Microbiology	The presence of bacteria, viruses, and fungi in water. This term is not restricted to pathogenic organisms.	Microbiology, Water
D014881	Water Supply	Means or process of supplying water (as for a community) usually including reservoirs, tunnels, and pipelines and often the watershed from which the water is ultimately drawn. (Webster, 3d ed)	Supplies, Water,Supply, Water,Water Supplies