N,N-Di(6-phenylpyridin-2-yl)aniline (L1), N,N-di(6-(2,4-difluorophenyl)pyridin-2-yl)aniline (L2), N,N-di(3-(pyridin-2-yl)phenyl)aniline (L3), N,N-di(3-(1H-pyrazol-1-yl)phenyl)aniline (L4), N,N-di(3-(3-methyl-1H-pyrazol-1-yl)phenyl)aniline (L5), and N,N-di(3-(4-methyl-1H-pyrazol-1-yl)phenyl)aniline (L6) undergo cyclometalation to produce two types of tetradentate bis-cyclometalated platinum(II) complexes: C--N*N(wedge)C platinum complexes 1 and 2 and N--C*C--N platinum complexes 3-6, respectively, where an "X--Y" (X, Y = C or N) denotes a bidentate coordination to the platinum to form a five-membered metallacycle and "X*Y" denotes a coordination to form a six-membered metallacycle. The crystal structures of 1, 3, and 5 were determined by the single-crystal X-ray diffraction analysis, showing distorted square-planar geometry, that is, two C--N coordination moieties are twisted. Complex 5 showed much greater distortion with largest deviation of 0.193 A from the mean NCCNPt coordination plane, which is attributed to the steric interaction between the two 3-methyl groups on the pyrazolyl rings. Density functional theory (DFT) calculations were carried out on the ground states of 1 and 3-6. The optimized geometries are consistent with the crystal structures. The highest occupied molecular orbitals (HOMOs) and lowest unoccupied molecular orbitals (LUMOs) of the molecules displayed a localized characteristic with the contribution (18-45%) of the platinum metal to the HOMOs. All complexes are emissive at ambient temperature in fluid with quantum yields of 0.14 to 0.76 in 2-methyltetrahydrofuran. The emission of the complexes covers from blue to red region with lambda(max) ranging from 474 to 613 nm. Excimer emission was observed for 1 and 2 at high concentration of the complexes. The emission lifetime at infinite dilution for 1 and 2 was determined to be 7.8 and 11.4 micros, respectively. Concentration quenching was observed for 3 and 4, but the excimer emission was not observed. The life times for 3-6 were determined to be in the range of micro seconds, but those of 4-6 (3.4-5.7 micros) were somewhat shorter than that of 3 (7.6 micros). The highly structured emission spectra, long life times, and DFT calculations suggested that the emissive state is primarily a (3)LC state with metal-to-ligand charge-transfer (MLCT) admixture. The ZFS of 23 cm(-1) for the emissive triplet state was observed directly by high resolution spectroscopy for 1 in a Shpol'skii matrix, which also suggested an emission from a triplet ligand centered ((3)LC) state with admixture of MLCT character. Complex 1 was incorporated into an organic light-emitting diode (OLED) device as an emitter at 4 wt % in the mixed host of 4,4',4''-tris(N-carbazolyl)triphenylamine (TCTA) and 2,2',2''-(1,3,5-benzenetriyl)tris(1-phenyl-1-H-benzimidazole) (TPBI) and demonstrated excellent performance with maximum external quantum efficiency of 14.7% at the current density of 0.01 mA/cm(-1).