Biomaterial Database

Institutional advertising: boon or bane? 1990

G Soh

Department of Preventive Dentistry, National University of Singapore.

Dental advertising has long been considered an anathema by the dental profession. However, in recent years, legalisation of dental advertising in the United States and later, Britain, introduced a new dimension into dental advertising. Professional organisations which decided on institutional advertising had reported impressive returns. The benefits and shortcomings of institutional advertising are discussed.

UI	MeSH Term	Description	Entries
D003813	Dentistry	The profession concerned with the teeth, oral cavity, and associated structures, and the diagnosis and treatment of their diseases including prevention and the restoration of defective and missing tissue.
D004990	Ethics, Dental	The principles of proper professional conduct concerning the rights and duties of the dentist, relations with patients and fellow practitioners, as well as actions of the dentist in patient care and interpersonal relations with patient families. (From Stedman, 25th ed)	Dental Ethics,Dental Ethic,Ethic, Dental
D000329	Advertising	Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)	Advertising as Topic,Advertisement as Topic,Telemarketing,Advertisings
D012953	Societies, Dental	Societies whose membership is limited to dentists.	Dental Societies,Dental Society,Society, Dental