This feature briefly examines the development of knowledge translation, knowledge transfer and the knowledge broker role as constituting the next manifestation of the movement that brought us evidence based medicine and its derivatives. It examines the extent to which health information professionals currently meet the specification for a knowledge broker role. In doing so it assesses the strengths and weaknesses of the profession when ranged alongside the five components of the knowledge transfer process that is, problem identification; knowledge development and selection; analysis of context; knowledge transfer interventions; and knowledge utilization. Current deficiencies also lie in a need for political astuteness and awareness and in a lack of knowledge of the most significant models of behavioural change. The feature concludes by examining the potential for knowledge team approaches arguing that gains from a wider perspective that encompasses the entire knowledge process may be even more significant than the pooling of collective knowledge, skills and expertise.