The well-known finding that responses in serial recall tend to be clustered around the position of the target item has bolstered positional-coding theories of serial order memory. In the present study, we show that this effect is confounded with another well-known finding--that responses in serial recall tend to also be clustered around the position of the prior recall (temporal clustering). The confound can be alleviated by conditioning each analysis on the positional accuracy of the previously recalled item. The revised analyses show that temporal clustering is much more prevalent in serial recall than is positional clustering. A simple associative chaining model with asymmetric neighboring, remote associations, and a primacy gradient can account for these effects. Using the same parameter values, the model produces reasonable serial position curves and captures the changes in item and order information across study-test trials. In contrast, a prominent positional coding model cannot account for the pattern of clustering uncovered by the new analyses.