The insertion gain preferred by a group of 26 moderately hearing-impaired, elderly hearing-aid users was investigated in everyday listening situations. The subjects used monaural behind-the-ear aids, carefully fitted according to a prescription formula of the half-gain type, validated and used at National Acoustic Laboratories, Australia. The fitting was checked with real-ear measurements of insertion gain and reviewed at one or more follow-up sessions. The subjects were strictly instructed to try the recommended volume control setting before reporting which setting they preferred. The prescription significantly over-estimated preferred gain by about 7 dB. No correlation could be detected between prescribed versus preferred gain differences and the amount of previous hearing-aid use or the degree of subjective hearing problems.