In two experiments, rats were given serial forward (the target followed by the distractor) or backward (the distractor followed by the target) exposure to two compound flavor stimuli that could be either similar (Salt-X/AX) or dissimilar (Salt-X/AY, Experiment 1; Salt/AX, Experiment 2). Following pre-exposure, the Salt element was presented in a compound with a novel flavor, N. The salience or effectiveness of the Salt element was then assessed by presenting the new flavor, N, under a state of salt appetite. Experiments 1 and 2 revealed that the order of presentation modulated the habituation of the Salt element only when the distractor was similar to the target: the Salt element was more salient after forward than backward pre-exposure. In the groups Dissimilar the order of pre-exposure was irrelevant; however, when the Salt element was presented in compound with a second element (Salt-X, Experiment 1), its salience was preserved, whereas when it was presented alone (Salt, Experiment 2) its salience was significantly reduced. These results, which are discussed in terms of Wagner (1981) theory of habituation, inform about the way in which stimuli presented closely in time are processed.