Latent Variable Models (LVM) are applied to Rosenberg Self-Esteem Scale (RSES). Parameter estimations automatically give negative signs hence no recoding is necessary for negatively scored items. Bad items can be located through parameter estimate, item characteristic curves and other measures. Two factors are extracted with one on self-esteem and the other on the degree to take moderate views, with the later not often being covered in previous studies. A goodness-of-fit measure based on two-way margins is used but more works are needed. Results show that scaling provided by models with more formal statistical ground correlated highly with conventional method, which may provide justification for usual practice.