A pilot study of research methods for determining the impact of pictorial cigarette warning labels among smokers. 2014

Darren Mays, and Sarah E Murphy, and Andrea C Johnson, and John D Kraemer, and Kenneth P Tercyak
Department of Oncology, Georgetown University Medical Center, Lombardi Comprehensive Cancer Center, 3300 Whitehaven St NW, Suite 4100, Washington DC 20007, USA.

BACKGROUND Science to determine the impact of pictorial cigarette warning labels can inform decisions about warning label implementation and adjustments to their contents to maximize impact. This pilot study builds from earlier research on plain cigarette packaging to examine the feasibility of a method for determining the impact of pictorial warnings among smokers. RESULTS The study was a prospective, within-subjects pilot trial where smokers ages 18-30 (n = 10) were exposed to pictorial warnings on their cigarette packs. On day one, participants completed a baseline interview with an expired carbon monoxide reading and affixed pictorial warning labels to their cigarette pack(s) they would use the next day. On day two, participants completed mobile phone text message assessments of smoking behaviors and protocol adherence. On day three, participants completed a follow-up interview similar to baseline. We achieved 100% sample retention and adherence with procedures. Compared with baseline assessments of perceptions and behaviors related to existing text-only warnings, at follow-up participants were more likely to report that pictorial warnings used during the study were noticeable (M 4.1, SD 1.3 vs. M 2.7, SD 1.2, p = .013), stopped them from smoking (M 1.6, SD 0.8 vs. M 1.1, SD 0.3, p = .052), and conveyed health risks of smoking (M 3.5 SD 1.3 vs. M 2.2, SD 1.1, p = .006). At follow-up, participants also reported the protocol was acceptable. CONCLUSIONS These findings suggest this is a feasible method that with further validation could provide evidence that can inform decisions regarding implementation of pictorial cigarette warnings.

UI MeSH Term Description Entries

Related Publications

Darren Mays, and Sarah E Murphy, and Andrea C Johnson, and John D Kraemer, and Kenneth P Tercyak
September 2022, International journal of environmental research and public health,
Darren Mays, and Sarah E Murphy, and Andrea C Johnson, and John D Kraemer, and Kenneth P Tercyak
July 2015, Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco,
Darren Mays, and Sarah E Murphy, and Andrea C Johnson, and John D Kraemer, and Kenneth P Tercyak
February 2022, Journal of behavioral medicine,
Darren Mays, and Sarah E Murphy, and Andrea C Johnson, and John D Kraemer, and Kenneth P Tercyak
September 2020, Tobacco control,
Darren Mays, and Sarah E Murphy, and Andrea C Johnson, and John D Kraemer, and Kenneth P Tercyak
January 2011, Tanaffos,
Darren Mays, and Sarah E Murphy, and Andrea C Johnson, and John D Kraemer, and Kenneth P Tercyak
March 2014, Iranian Red Crescent medical journal,
Darren Mays, and Sarah E Murphy, and Andrea C Johnson, and John D Kraemer, and Kenneth P Tercyak
April 2007, Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco,
Darren Mays, and Sarah E Murphy, and Andrea C Johnson, and John D Kraemer, and Kenneth P Tercyak
May 2013, Tobacco control,
Darren Mays, and Sarah E Murphy, and Andrea C Johnson, and John D Kraemer, and Kenneth P Tercyak
May 2016, Tobacco control,
Darren Mays, and Sarah E Murphy, and Andrea C Johnson, and John D Kraemer, and Kenneth P Tercyak
May 2016, Health psychology : official journal of the Division of Health Psychology, American Psychological Association,
Copied contents to your clipboard!