Squids can express several body patterns, aided by a variety of visual signals that are produced by chromatophore organs. However, for several squid species, body patterning behavior during reproductive activity is still not completely understood. For example, what are the specific patterning changes and other visual signals, how do they appear, and how long do they last? To test the hypothesis that distinct chromatic components appear at different durations on the skin of the tropical arrow squid Doryteuthis plei in the Southern Hemisphere, we identified and described its body patterning behavior. Specimen squids were obtained from off the South Brazil Bight, near the coast of the São Paulo shelf. Animals were maintained and monitored in circular tanks for 62 d over six observation periods, from 2011 through 2013. An ethogram was constructed showing 19 chromatic, 5 locomotor, and 12 postural components, or body patterns, associated with reproductive behavior. New chromatic components (i.e., those not yet reported in the North Atlantic D. plei species), particularly those linked to female sexual maturity, were observed. A postural component, the "J-Posture," linked to defenses and alarm, also was noted. The average time spent for "light" components was 32 s. The corresponding "dark" components had an average duration of 28 s. Females displayed the chromatic components related to calm behavior longer than males. However, males appeared to be more dedicated to disputes over resources, and used rapid, miscellaneous visual signaling. In conclusion, new basic types of body patterns are described for D. plei. The repertoire of chromatic components reported in the ethogram is, to our knowledge, the first record for D. plei of the Southern Hemisphere.