Men dissociate sexual attraction from moral judgement more than women. 2017

Julio González-Álvarez
Department of Basic Psychology, University Jaume I, Castellón, Spain.

Would you find an opposite-sex individual physically less attractive if you knew that he/she was a bad person? Would you feel the same if you were a man or a woman? This study examined whether gender differences exist in the influence of moral judgements on heterosexual physical attraction. In a first Experiment, participants (N = 214) rated on attractiveness photographs of opposite-sex persons. Each photograph was paired with a "good" and a "bad" (from a moral point of view) sentence to depict a quality or activity of the displayed person (i.e., she/he is a defender of human rights in an NGO vs. she/he belongs to a terrorist group). Compared with women, men were significantly less influenced by sentence valence in their attractiveness ratings. A second Experiment (N = 105) using photographs of very attractive people showed the same pattern of results. The data suggest that sexual attraction is relatively less permeable to moral factors in men, and that this sex difference is consistent with an evolutionary approach to human sexuality.

UI MeSH Term Description Entries
D007600 Judgment The process of discovering or asserting an objective or intrinsic relation between two objects or concepts; a faculty or power that enables a person to make judgments; the process of bringing to light and asserting the implicit meaning of a concept; a critical evaluation of a person or situation. Judgement,Judgements,Judgments
D008297 Male Males
D009014 Morals Standards of conduct that distinguish right from wrong. Morality
D005260 Female Females
D005783 Gender Identity A person's concept of self as being male and masculine or female and feminine, or ambivalent, based in part on physical characteristics, parental responses, and psychological and social pressures. It is the internal experience of gender role. Gender,Gender Identities,Identity, Gender
D006801 Humans Members of the species Homo sapiens. Homo sapiens,Man (Taxonomy),Human,Man, Modern,Modern Man
D000328 Adult A person having attained full growth or maturity. Adults are of 19 through 44 years of age. For a person between 19 and 24 years of age, YOUNG ADULT is available. Adults
D012725 Sexual Behavior Sexual activities of humans. Anal Sex,Oral Sex,Sexual Activity,Sexual Orientation,Premarital Sex Behavior,Sex Behavior,Sex Orientation,Sexual Activities,Activities, Sexual,Activity, Sexual,Behavior, Premarital Sex,Behavior, Sex,Behavior, Sexual,Orientation, Sexual,Sex, Anal,Sex, Oral
D055815 Young Adult A person between 19 and 24 years of age. Adult, Young,Adults, Young,Young Adults
D020010 Heterosexuality The sexual attraction or relationship between members of the opposite SEX. Heterosexuals,Heterosexual

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