This study examined the relationships between attitudes inferred from behavior and attitudes implied by item content. 60 subjects judged the similarity between all possible pairs of 18 attitude items and 6 person descriptions designed to reflect three hypothesized dimensions of authoritarian ideology. These interstimulus similarity judgments were subjected t o a multidimensional scaling analysis. Results supported the hypotheses that (a) subsets of attitude statements reflecting hypothesized facets of authoritarian ideology of Superstition, Authoritarian Rejection, and Power and Toughness would be per-ceived as representing independent dimensions; and (b) both people and attitude items can be represented cogently by points in a common multidimensional space.