Construct validity of the Vividness of Visual Imagery Questionnaire. 1989

D F Marks
School of Psychology, Middlesex Polvtechnic, Queensway, Enfield, Middlesex Polvtechnic, Queensway, Enfield, Middlesex, UK.

Chara (1989) recently questioned the construct validity of the Vividness of Visual Imagery Questionnaire (VVIQ) on empirical grounds. Unfortunately, Chara in that paper has erroneously construed construct validity as independent of criterion-related validity. This error is compounded by Chara and Verplanck's 1986 assumption that the VVIQ assesses purely memory imagery. Further problems arise from Chara's 1989 selective reporting of the relevant literature. Comprehensive review of the VVIQ literature in its totality is necessary before conclusions are possible concerning the questionnaire's construct validity.

UI MeSH Term Description Entries
D007092 Imagination A new pattern of perceptual or ideational material derived from past experience. Imaginations
D008568 Memory Complex mental function having four distinct phases: (1) memorizing or learning, (2) retention, (3) recall, and (4) recognition. Clinically, it is usually subdivided into immediate, recent, and remote memory.
D011594 Psychometrics Assessment of psychological variables by the application of mathematical procedures. Psychometric
D011795 Surveys and Questionnaires Collections of data obtained from voluntary subjects. The information usually takes the form of answers to questions, or suggestions. Community Survey,Nonrespondent,Questionnaire,Questionnaires,Respondent,Survey,Survey Method,Survey Methods,Surveys,Baseline Survey,Community Surveys,Methodology, Survey,Nonrespondents,Questionnaire Design,Randomized Response Technique,Repeated Rounds of Survey,Respondents,Survey Methodology,Baseline Surveys,Design, Questionnaire,Designs, Questionnaire,Methods, Survey,Questionnaire Designs,Questionnaires and Surveys,Randomized Response Techniques,Response Technique, Randomized,Response Techniques, Randomized,Survey, Baseline,Survey, Community,Surveys, Baseline,Surveys, Community,Techniques, Randomized Response
D006801 Humans Members of the species Homo sapiens. Homo sapiens,Man (Taxonomy),Human,Man, Modern,Modern Man

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