Closed Facebook™ groups and CME credit: a new format for continuing medical education. 2019

Omar Ghanem, and Heather J Logghe, and Benjamin V Tran, and Desmond Huynh, and Brian Jacob
Mosaic Life Care, 5325 Faraon St., Saint Joseph, MO, 64506, USA. omar.ghanem@mymlc.com.

The International Hernia Collaboration (IHC) is a closed Facebook™ group that allows international surgeons to post clinical questions and exchange transparent feedback with the intent to optimize patient outcomes. Despite the educational value of closed FB groups, CME credits have not been available to members. To determine feasibility of and user interest in earning CME credit through social media, the IHC piloted a series of expert lectures followed by an interactive Facebook Live session as a novel pathway offering CME credit. Nine monthly lectures and Facebook Live sessions were presented. CME credit was offered for the final seven lectures. Participation in the form of views, comments, and likes was quantified by a Facebook analytics service and an engagement score, defined as [(the number of comments × 2) + (the number of reactions)], was calculated for each lecture and Facebook Live session. CME credit was obtained through a two-question quiz. Of 5400 + Facebook members of the IHC, an average of 1116 (20.4 ± 4.0%) viewed the live session event following each lecture (n = 9 events). The average Facebook engagement score for Facebook Live was 259 ± 75, a significant difference with the average Facebook engagement score on the IHC (40.8) over the same time period (p < 0.001). On average, 16 users [range 8-35, (n = 7 events)] claimed CME credit for each educational series. Closed Facebook groups can be a useful media to offer educational content and CME credit. The pilot IHC Lecture and Facebook Live series offering CME credit resulted in significantly more engagement amongst its members compared to other posts during the same time period. A small portion of participants qualified for CME credit. Future social media educational series may increase participants qualifying for CME by streamlining the interface to obtain CME credit.

UI MeSH Term Description Entries
D004502 Education, Medical, Continuing Educational programs designed to inform physicians of recent advances in their field. Medical Education, Continuing,Continuing Medical Education,Education, Continuing Medical
D005240 Feasibility Studies Studies to determine the advantages or disadvantages, practicability, or capability of accomplishing a projected plan, study, or project. Feasibility Study,Studies, Feasibility,Study, Feasibility
D006801 Humans Members of the species Homo sapiens. Homo sapiens,Man (Taxonomy),Human,Man, Modern,Modern Man
D014741 Video Recording The storing or preserving of video signals to be played back later via a transmitter or receiver. Audiovisual Recording,Videorecording,Audiovisual Recordings,Recording, Audiovisual,Recording, Video,Recordings, Audiovisual,Recordings, Video,Video Recordings,Videorecordings
D059685 Herniorrhaphy Surgical procedures undertaken to repair abnormal openings through which tissue or parts of organs can protrude or are already protruding. Hernia Repair,Hernioplasty,Hernia Repairs,Hernioplasties,Herniorrhaphies,Repair, Hernia,Repairs, Hernia
D061108 Social Media Platforms that provide the ability and tools to create and publish information accessed via the INTERNET. Generally these platforms have three characteristics with content user generated, high degree of interaction between creator and viewer, and easily integrated with other sites. Folksonomy,Mobile Social Media,Mobile Social Networks,Social Media Messaging,Social Tagging,Social Medium,Twitter Messaging,Web 2.0,Folksonomies,Media Messaging, Social,Media, Social,Messaging, Social Media,Messaging, Twitter,Mobile Social Medias,Mobile Social Network,Social Media Messagings,Social Media, Mobile,Social Network, Mobile,Social Taggings,Tagging, Social,Web 2.0s
D020375 Education, Distance Education via communication media (correspondence, radio, television, computer networks) with little or no in-person face-to-face contact between students and teachers. (ERIC Thesaurus, 1997) Correspondence Courses,Distance Education,Distance Learning,Online Education,Online Learning,Correspondence Course,Course, Correspondence,Education, Online,Learning, Distance,Learning, Online,Online Educations
D066231 Surgeons Medical practitioners qualified to practice surgery.

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