Current USDA selection indices such as lifetime net merit (NM$) estimate lifetime profit differences, which are accurately approximated by a linear combination of 13 traits. In these indices, every animal gets credit for 2.78 lactations of the traits expressed per lactation, such as fat and protein, independent of its productive life (PL). This formulation may over- or underestimate the net revenue from traits expressed per lactation depending on PL. The objectives were to develop 2 genetic selection indices using financial investment methods to account for differences in PL and to compare them with the 2017 NM$ for marketed Holstein sires. Selection among animals with different PL is an example of investment in mutually exclusive projects that have unequal duration. Financial investment theory says that such projects are best compared with the annualized net present value (ANPV) method when replacement occurs with technologically equal assets. However, genetic progress implies that future available replacement animals are technologically improved assets. Asset replacement theory with improved assets results in an annualized value including genetic opportunity cost (AVOC) for each animal. We developed the ANPV and AVOC and compared these with the NM$ for 1,500 marketed Holstein sires from the December 2017 genetic evaluation. The lowest Pearson correlation coefficient was 0.980 between AVOC and NM$, whereas the highest was 0.999 between ANPV and NM$ among the 1,500 sires. Correlations for the top 300 sires were lower. Although we found high correlations between indices, the 95th and 5th percentiles of individual rank changes between AVOC and NM$ were +131 and -163 positions, respectively, whereas these changes between ANPV and NM$ were +27 and -45 positions, respectively. The relative emphasis of PL in the AVOC index was half of the relative emphasis in NM$. These results show that applying financial investment methods to value differences in genetic merit of animals changes their rankings compared with the NM$ formulation. Rank changes were meaningful enough that the new indices warrant consideration for use in practice.