We have examined the possibility that prolonged visual contact between future sexual partners, in the absence of any direct sexual contact and mating activity, is sufficient to produce the familiar-female phenomenon and is associated loss of male potency. For 1 year, 32 intact, feral-reared male rhesus monkeys were housed so that 14 males were in constant visual contact with their four future testing females, and 18 of the males were without any visual contact with females. After 1 year, each male was then tested once with each ovariectomized, estrogen-treated female (128 tests). Males in the group having prolonged prior visual contact (group II) were significantly less potent than males without prior visual contact (group I), and this difference was not related to plasma testosterone levels, prior history, time since capture, or presumed age. Group II males had fewer ejaculations during tests and ejaculated with fewer partners, and this appeared to be because they required significantly more stimulation (mounting and thrusting) to reach ejaculation. The data suggested that the familiar-partner phenomenon was not restricted to the male and was associated with increased social affinity and decreased agonistic tension between partners. Under natural conditions, the phenomenon may encourage troop transfers and outbreeding, and in laboratory studies, prior visual contact between testing partners should be regarded as a potentially uncontrolled source of variation.