It has been suggested that non-verbal transitive inference (if A > B and B > C, then A > C) can be accounted for by associative models. However, little is known about the applicability of such models to primate data. In Experiment 1, we tested the fit of two associative models to primate data from both sequential training, in which the training pairs were presented in a backward order, and simultaneous training, in which all training pairs are presented intermixed from the beginning. We found that the models provided an equally poor fit for both sequential and simultaneous training presentations, contrary to the case with data from pigeons. The models were also unable to predict the robust symbolic distance effects characteristic of primate transitive choices. In Experiment 2, we used the models to fit a list-linking design in which two seven-item transitive lists were first trained independently (A > B…. > F > G and H > I …. > M > N) then combined via a linking pair (G+ H-) into a single, 14-item list. The model produced accurate predictions for between-list pairs, but did not predict transitive responses for within-list pairs from list 2. Overall, our results support research indicating that associative strength does not adequately account for the behavior of primates in transitive inference tasks. The results also suggest that transitive choices may result from different processes, or different weighting of multiple processes, across species.