Mobile Media and Trust in Sources of Health Information: A Comparative Study in 26 European Countries. 2020

M Liuccio, and Jia Lu
Department of Communication and Social Research, La Sapienza University, Rome, Italy.

The context in which people consume health information has changed with the diffusion of the mobile media. The interactive health communication influences the health care system with its information dissemination, health promotion and support for health services. The object of this study is to analyze the relationships between mobile media and the credibility of health sources. The health sources include health professionals, mass media, and family/friends. Mobile media have been conceptualized at two levels. The individual-level analysis sees mobile media as a medium through which users receive information, and examines how the individual use of mobile media affects users' perceived credibility of health sources. The country-level analysis sees mobile media as a context in which trust in health sources is constructed, and examines how mobile contexts affect perceived credibility of health sources. The individual-level data came from a large cross-national survey conducted by the European Barometer in May, 2016, which aims to investigate people's opinions about antibiotics. The country-level data have been obtained from the United Nations and the European Social Survey. All the data have been combined into the final sample, consisting of 25,896 respondents in 26 European countries. For the main effects, the mobile phone penetration is negatively related to health professionals but positively related to media and family or friends. The wireless broadband penetration is positively related to health professionals but negatively related to family or friends. The health performance is positively related to health professionals but negatively related to family or friends. The post-materialistic culture is negatively related to media.

UI MeSH Term Description Entries
D008297 Male Males
D003146 Communications Media The means of interchanging or transmitting and receiving information. Historically the media were written: books, journals, newspapers, and other publications; in the modern age the media include, in addition, radio, television, computers, and information networks. Media, Communications
D005060 Europe The continent north of AFRICA, west of ASIA and east of the ATLANTIC OCEAN. Northern Europe,Southern Europe,Western Europe
D005260 Female Females
D006801 Humans Members of the species Homo sapiens. Homo sapiens,Man (Taxonomy),Human,Man, Modern,Modern Man
D001290 Attitude An enduring, learned predisposition to behave in a consistent way toward a given class of objects, or a persistent mental and/or neural state of readiness to react to a certain class of objects, not as they are but as they are conceived to be. Sentiment,Attitudes,Opinions,Opinion,Sentiments
D058015 Health Communication The transfer of information from experts in the medical and public health fields to patients and the public. The study and use of communication strategies to inform and influence individual and community decisions that enhance health. Communication, Health,Communications, Health,Health Communications
D035502 Trust Confidence in or reliance on a person or thing.
D040421 Cell Phone Analog or digital communications device in which the user has a wireless connection from a telephone to a nearby transmitter. It is termed cellular because the service area is divided into multiple "cells." As the user moves from one cell area to another, the call is transferred to the local transmitter. Car Phone,Cell Phones,Cellular Phone,Mobile Phone,Telephone, Cellular,Mobile Telephone,Portable Cellular Phone,Transportable Cellular Phone,Car Phones,Cellular Phone, Portable,Cellular Phone, Transportable,Cellular Phones,Cellular Phones, Portable,Cellular Phones, Transportable,Cellular Telephone,Cellular Telephones,Mobile Phones,Mobile Telephones,Phone, Car,Phone, Cell,Phone, Cellular,Phone, Mobile,Phones, Car,Phones, Cell,Phones, Cellular,Phones, Mobile,Portable Cellular Phones,Telephone, Mobile,Telephones, Cellular,Telephones, Mobile,Transportable Cellular Phones
D063731 Mobile Applications Computer programs or software installed on mobile electronic devices which support a wide range of functions and uses which include television, telephone, video, music, word processing, and Internet service. Mobile Apps,Smartphone Apps,Portable Electronic Applications,Portable Electronic Apps,Portable Software Applications,Portable Software Apps,App, Mobile,App, Portable Electronic,App, Portable Software,App, Smartphone,Application, Mobile,Application, Portable Electronic,Application, Portable Software,Applications, Mobile,Apps, Mobile,Apps, Smartphone,Electronic App, Portable,Electronic Application, Portable,Mobile App,Mobile Application,Portable Electronic App,Portable Electronic Application,Portable Software App,Portable Software Application,Smartphone App,Software App, Portable,Software Application, Portable

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