The neural/mental operations involved in the process of visual word recognition (VWR) are fundamental for the efficient comprehension of written/printed words during reading. The present study used CiteSpace, a visual analysis software, to identify the intellectual landscape where VWR has been reviewed in the past decade. Thus, synthesized co-citation networks were analyzed to explore and discuss the main questions raised in the VWR literature: the research fronts and the emerging trends of research on this topic. Our results showed that the main questions addressed in VWR studies during the last decade have been focused on four main aspects related to "what," "where," "when," and "how" of VWR; to be specific, the different types of representations assessed during VWR ("what"), the locations and the timing of the brain activity involved in VWR ("where" and "when"), and the interactivity among different representations during processing ("how"). Among the revised studies, letter position coding was found to be the main topic of interest, possibly reflecting the critical role of this process. Furthermore, the evidence found in these studies consistently supported that VWR implies access to phonological, semantic, and morphological representations, which interact and modulate the processing of written words, particularly during early stages. Altogether, our findings showed the evolution in VWR literature regarding the different cognitive and neural operations involved in this process, highlighting the growing interest over the last decade toward the top-down way that mental representations interact.