Microplastics are ubiquitous in aqueous media, and the importance of considering their impact on the behaviour of other compounds in water has often been highlighted. This work thus investigates the adsorption mechanism of six priority substances (as defined by European Union legislation: trichlorobenzenes (1,2,3-TeCB, 1,3,5-TeCB, 1,2,4-TeCB), pentachlorobenzene (PeCB), hexachlorobenzene (HeCB), and trifluralin (TFL)) on primary polyethylene (PE) microplastics (polyethylene standard and polyethylene microparticles isolated from two personal care products) in Danube river water and a synthetic matrix. The maximum adsorbed amounts of the compounds investigated on PEs ranged from 227 μg/g for 1,2,3-TeCB to 333 μg/g for TFL. Equilibrium data was analysed using five isotherm models, with the best fit being described by the Langmuir model and the Dubinin-Radushkevich model indicating chemisorption as the likely sorption mechanism. In general, the Langmuir model showed that the investigated compounds will be better adsorbed on PEs in real river water, with the exception of 1,3,5-TeCB on all studied PEs, where the model predicts better sorption in the synthetic matrix. Compound characteristics and the polymer properties were the most important factors affecting the sorption process, while a significant matrix effect was also observed on PE behaviour. The fact that polyethylene particles derived from personal care products showed greater adsorption capacities than virgin PE demonstrates the necessity of investigating real-world PE samples when assessing the potential impact of MPs in the environment.