Are political-opinion pollsters missing ambivalence: "I love Trump"… "I hate Trump". 2021

James C Camparo, and Lorinda B Camparo
Physics and Astronomy Department, Whittier College, Whittier, California, United States of America.

Given the increasing attention ambivalence is receiving from the psychological community, it must be asked if pollsters' (routinely) dichotomous political opinion surveys are missing something crucial. To determine if there is any legitimacy to this question, undergraduates attending a Liberal Arts college in Southern California were asked to rate their level of agreement/disagreement to 28 statements regarding President Trump in two studies, with the items drawn from actual Quinnipiac (Q) and Brookings Institute (BI) surveys. To quantify ambivalence participants were told they could mark one or two responses per item, with double-responses serving as a measure of ambivalence. In Study 1, mean Trump approval ratings divided along party lines, and were consistent with the Q and BI findings. Nonetheless, approximately 40% of participants registered some level of ambivalence across all political-party affiliations, with those defining themselves as Neither Democrats (DEMs) nor Republicans (REPs) showing the greatest degree of ambivalence. In Study 2, ambivalence towards President Trump was examined looking at both party affiliation and political ideology (Conservative, Moderate, and Liberal). Again, roughly 40% of participants displayed some level of ambivalence, with greater degrees of ambivalence for Independents relative to DEMs and REPs, and Moderates relative to Liberals. Given research indicating that ambivalence is associated with delayed decision making and decisions based on "in the moment" contextual information, our findings our suggestive: if political opinion pollsters do not assess ambivalence, they may be missing information on a fair-sized demographic that could influence an election based on negative information (real or fictitious) surfacing only days before an election… as it did in 2016.

UI MeSH Term Description Entries
D008149 Love Affection; in psychiatry commonly refers to pleasure, particularly as it applies to gratifying experiences between individuals. Loves
D008297 Male Males
D011057 Politics Activities concerned with governmental policies, functions, etc. Political Activity,Conservatism,Decentralization,Liberalism,Political Factors,Activities, Political,Activity, Political,Factor, Political,Factors, Political,Political Activities,Political Factor
D011795 Surveys and Questionnaires Collections of data obtained from voluntary subjects. The information usually takes the form of answers to questions, or suggestions. Community Survey,Nonrespondent,Questionnaire,Questionnaires,Respondent,Survey,Survey Method,Survey Methods,Surveys,Baseline Survey,Community Surveys,Methodology, Survey,Nonrespondents,Questionnaire Design,Randomized Response Technique,Repeated Rounds of Survey,Respondents,Survey Methodology,Baseline Surveys,Design, Questionnaire,Designs, Questionnaire,Methods, Survey,Questionnaire Designs,Questionnaires and Surveys,Randomized Response Techniques,Response Technique, Randomized,Response Techniques, Randomized,Survey, Baseline,Survey, Community,Surveys, Baseline,Surveys, Community,Techniques, Randomized Response
D002140 California State bounded on the east by Nevada and Arizona, on the south by Mexico and the Pacific Ocean on the south and west, and on the north by Oregon.
D003657 Decision Making The process of making a selective intellectual judgment when presented with several complex alternatives consisting of several variables, and usually defining a course of action or an idea. Credit Assignment,Assignment, Credit,Assignments, Credit,Credit Assignments
D005260 Female Females
D006252 Hate An enduring attitude or sentiment toward persons or objects manifested by anger, aversion and desire for the misfortune of others. Hates
D006801 Humans Members of the species Homo sapiens. Homo sapiens,Man (Taxonomy),Human,Man, Modern,Modern Man
D000293 Adolescent A person 13 to 18 years of age. Adolescence,Youth,Adolescents,Adolescents, Female,Adolescents, Male,Teenagers,Teens,Adolescent, Female,Adolescent, Male,Female Adolescent,Female Adolescents,Male Adolescent,Male Adolescents,Teen,Teenager,Youths

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