Does Cognitive Attitude Matter When Affective Attitude Is Negative in Physical Activity Behavior Change? 2023

Yubing Wang, and Pan Li, and Binn Zhang, and Yaogang Han
University of Wisconsin-Whitewater.

Purpose: The purposes of this study were to determine the moderation effects of affective attitude on the effects of cognitive attitude and intention on leisure-time moderate-to-vigorous physical activity (MVPA). Methods: A total of 2100 undergraduate students completed validated instruments measuring their affective and cognitive attitude, intention to do MVPA, and leisure-time MVPA. Hierarchical regression analyses and Hayes' Process program (model 1 and model 58) were used to address the research questions. Results: The results showed that affective attitude significantly moderated the effects of cognitive attitude on MVPA. It suggested that when affective attitude was negative, the effect of cognitive attitude on MVPA was not significant; when it was positive, the higher the value of affective attitude score, the larger the effects of cognitive attitude on MVPA. The results also showed that affective attitude significantly moderated the effect of intention on MVPA and the indirect effects of cognitive attitude on MVPA through intention. It suggested that the higher the value of the affective attitude, the larger the effects of intention on MVPA and the larger the indirect effects of cognitive attitude on MVPA through intention. Conclusions:These results indicate that the moderating role of affective attitude in behavior change is important and should be considered for future theory development on the relationship between attitude and behavior. Practically, it suggests that people's affective attitude should be first understood and addressed when designing PA promotion programs.

UI MeSH Term Description Entries
D009043 Motor Activity Body movements of a human or an animal as a behavioral phenomenon. Activities, Motor,Activity, Motor,Motor Activities
D003071 Cognition Intellectual or mental process whereby an organism obtains knowledge. Cognitive Function,Cognitions,Cognitive Functions,Function, Cognitive,Functions, Cognitive
D006801 Humans Members of the species Homo sapiens. Homo sapiens,Man (Taxonomy),Human,Man, Modern,Modern Man
D001290 Attitude An enduring, learned predisposition to behave in a consistent way toward a given class of objects, or a persistent mental and/or neural state of readiness to react to a certain class of objects, not as they are but as they are conceived to be. Sentiment,Attitudes,Opinions,Opinion,Sentiments
D015444 Exercise Physical activity which is usually regular and done with the intention of improving or maintaining PHYSICAL FITNESS or HEALTH. Contrast with PHYSICAL EXERTION which is concerned largely with the physiologic and metabolic response to energy expenditure. Aerobic Exercise,Exercise, Aerobic,Exercise, Isometric,Exercise, Physical,Isometric Exercise,Physical Activity,Acute Exercise,Exercise Training,Activities, Physical,Activity, Physical,Acute Exercises,Aerobic Exercises,Exercise Trainings,Exercise, Acute,Exercises,Exercises, Acute,Exercises, Aerobic,Exercises, Isometric,Exercises, Physical,Isometric Exercises,Physical Activities,Physical Exercise,Physical Exercises,Training, Exercise,Trainings, Exercise
D033182 Intention What a person has in mind to do or bring about. Intentions

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