The activity of the membrane bound adenylyl cyclase (AC), the effects of nucleotides, Mg2+-cations and its responsiveness to isoproterenol and prostaglandin E1 (PGE1) were examined in a transplantable rat Leydig cell tumor (H-540). Both isoproterenol and PGE1 caused activation of the AC in Leydig cell tumors. The degree of activation by PGE1 (4-5-fold) was approximately twice that of isoproterenol (2-3-fold). The addition of both AC agonists simultaneously was not additive indicating that they activate AC of the same cell. Increasing concentrations of ATP (0.025-2.0 X 10 mM) caused a concentration dependent increase in both the basal and hormone stimulated AC activity, and the activation by isoproterenol and PGE1 (relative response) revealed a slight but significant increase with increasing ATP concentrations. Lineweaver-Burke analysis of these data indicated an apparent Km for ATP (Mg X ATP) of 0.16 mM. Free magnesium did not influence the apparent Km of the AC for ATP. Increasing concentrations of free Mg2+ (0.24-13.2 mM) also caused a concentration dependent increasing activation of AC activity up to a concentration of approx 6 mM in excess of Mg2+-binding ingredients. Higher concentrations of free Mg2+ (13.1 mM) caused a small but significant decrease in both basal and agonist stimulated AC activity. In contrast to other reports, activation by isoproterenol and PGE1 was in general not influenced by the concentration of Mg2+. Both GTP and GMP-P(NH)P stimulated basal and hormone stimulated AC activity (Kact 1 microM), but with different kinetics. In the presence of GTP, AC activity was almost constant for 90 min. In the presence of GMP-P(NH)P, AC activity was much higher, but constant AC activity occurred after a certain lag time (7-10 min), which was reduced by PGE1 and isoproterenol. In conclusion, cAMP production in Leydig cell tumors is stimulated by both PGE1 and isoproterenol. The AC activity and activation by these agonists are regulated by Mg2+ and nucleotides in a slightly different manner from most other cells. The association between AC activation and stimulation of steroid production by Leydig cell tumors remains to be investigated.