The effect of pH and of ATP on the Na : K selectivity of the (Na+ + K+)-ATPase has been tested under equilibrium conditions. The Na+ : K+-induced change in intrinsic tryptophan fluorescence and in fluorescence of eosin maleimide bound to the system has been used as a tool. 1 mol of eosin maleimide per mol of enzyme gives no loss in either ATPase or phosphatase activity and the fluorescence in the presence of Na+ is about 30% higher than in the presence of K+. Choline, protonated Tris, protonated histidine and Mg2+ have an 'Na+' effect on the extrinsic fluorescence, while Rb+, Cs+ and NH4+ have a 'K+' effect. Choline and protonated Tris have an Na+ effect on intrinsic fluorescence. A close correlation between the effect of Na+ compared to K+ on the fluorescence change and on Na+ activation of hydrolysis indicates that the observed changes in fluorescence are due to an effect of Na+ and of K+ on the internal sites of the system. The equilibrium between the two conformations, which are reflected by the difference in fluorescence with Na+ and K+, respectively, is highly influenced by the concentration of protons. At a given Na+ : K+ ratio, an increase in the proton concentration shifts the equilibrium towards the 'K+' fluorescence form while a decrease shifts the equilibrium towards the 'Na+' fluorescence form, i.e., protons increase the apparent affinity for K+ and vice versa, K+ increases pK values of importance for the Na+ : K+ selectivity. Conversely, a decrease in protons increases the apparent affinity for Na+ and vice versa, Na+ decreases the pK. ATP decreases the apparent pK for the protonation-deprotonation, i.e., ATP facilitates the deprotonation which accompanies Na+ binding. The results suggest two effects of ATP for the hydrolysis in the presence of Na+ and K+ : (i) at low ATP concentrations (K0.5 < 10 microM) on the K+-Na+ exchange on the internal sites and (ii) at higher, substrate, concentrations on the activation by K+ on the external sites.