Processing of words presented simultaneously to eye and ear. 1980

H A Rollins, and R Hendricks

The simultaneous processing of auditorily and visually presented messages was examined in three experiments. Subjects searched lists of words for a target word while processing auditorily presented information. Across conditions, subjects searched for (a) target words in a list of words presented auditorily, (b) the same target words in lists presented visually, (c) a member of a taxonomic category in a visually presented list, and (d) a rhyme in a list of words presented visually. The level of processing of a simultaneous auditory message varied across experiments. In experiment 1, subjects shadowed lists of digits. In Experiment 2, subjects reported the antonym of each word in a list. In Experiment 3, subjects named the taxonomic category of each word in a list. In all three experiments, subject had high detection rates for target words presented visually and for category targets but low detection rates for target words presented auditorily and for rhyme targets. These results suggest that processing the semantic properties, but not the acoustic properties, of words presented to the visual modality is independent of simultaneous processing in the auditory modality. Implication for models of selective attention are discussed.

UI MeSH Term Description Entries
D011932 Reading Acquiring information from text.
D004193 Discrimination Learning Learning that is manifested in the ability to respond differentially to various stimuli. Discriminative Learning,Discrimination Learnings,Discriminative Learnings,Learning, Discrimination,Learning, Discriminative
D004292 Dominance, Cerebral Dominance of one cerebral hemisphere over the other in cerebral functions. Cerebral Dominance,Hemispheric Specialization,Dominances, Cerebral,Specialization, Hemispheric
D006801 Humans Members of the species Homo sapiens. Homo sapiens,Man (Taxonomy),Human,Man, Modern,Modern Man
D001288 Attention Focusing on certain aspects of current experience to the exclusion of others. It is the act of heeding or taking notice or concentrating. Focus of Attention,Selective Attention,Social Attention,Attention Focus,Attention, Selective,Attention, Social,Selective Attentions
D012660 Semantics The relationships between symbols and their meanings. Semantic
D013067 Speech Perception The process whereby an utterance is decoded into a representation in terms of linguistic units (sequences of phonetic segments which combine to form lexical and grammatical morphemes). Speech Discrimination,Discrimination, Speech,Perception, Speech
D014796 Visual Perception The selecting and organizing of visual stimuli based on the individual's past experience. Visual Processing,Perception, Visual,Processing, Visual

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