Preference curves were generated by comparing 14 concentrations each of sucrose and saccharin in a 20-minute test in which rats were presented with a choice of a sweet solution and water. The most preferred concentration and one concentration above and one below the most preferred for both substances were studied further. The sucrose and saccharin solutions were contingently paired with novel flavors in a conditioned taste preference (CTP) paradigm. All of the sweet solutions enhanced the animals' subsequent conditioned taste preferences for the flavors. The lack of difference between the effects of the solutions in this paradigm suggest that they had similar rewarding values and that CTP's are established mainly on the basis of taste cues. In another experiment, post-training ingestion of sucrose solutions, injection of glucose and, to a much lesser extent, ingestion of saccharin solutions retroactively and non- contingently improved retention of a previously formed, classically conditioned association. The results indicated that this effect was mainly due to the post- ingestional effects of the sucrose solutions, although taste factors also had a slight influence. This series of experiments parallels previous findings with self-stimulation as the reinforcer. The results support the hypothesis that reinforcers have a dual action on behavior: the elicitation of affective states that, when paired with environmental stimuli, can influence future behavior towards those stimuli; and a non-contingent retroactive enhancement of retention of previously formed associations.