Biomaterial Database

The color-word connotative incongruity effect. 1978

D R Ridley, and D E Johnson, and P D Braisted

Two experiments tested the hypothesis that color-naming speed is slower for inconsistent than for consistent color-word combinations as defined by separate semantic differential ratings of color and word components. In Exp. 1 15 undergraduate subjects individually made telegraph-key identifications of consistent and inconsistent instances of yellow or brown color-word combinations. For Exp. 2 and analogue of the Stroop Color-Word Test was constructed in which two cards contained only consistent, and two cards contained only inconsistent, adjective-color combinations. Autonym adjectival pairs, e.g., "hot"--"cold," were used ensuring that two card-pairs contained cards identical in every respect except consistency. Color-naming times of 40 undergraduate subjects for consistent and inconsistent cards were compared. Results of the two experiments supported the hypothesis. Since semantic differential ratings presumably index implicit reactions to stimuli having no obvious relationship to color-naming, these data suggested that a response-competion explanation of semantic-color interaction is incomplete.

UI	MeSH Term	Description	Entries
D008297	Male		Males
D011930	Reaction Time	The time from the onset of a stimulus until a response is observed.	Response Latency,Response Speed,Response Time,Latency, Response,Reaction Times,Response Latencies,Response Times,Speed, Response,Speeds, Response
D003118	Color Perception	Mental processing of chromatic signals (COLOR VISION) from the eye by the VISUAL CORTEX where they are converted into symbolic representations. Color perception involves numerous neurons, and is influenced not only by the distribution of wavelengths from the viewed object, but also by its background color and brightness contrast at its boundary.	Color Perceptions,Perception, Color,Perceptions, Color
D005260	Female		Females
D005556	Form Perception	The sensory discrimination of a pattern, shape, or outline.	Contour Perception,Contour Perceptions,Form Perceptions,Perception, Contour,Perception, Form,Perceptions, Contour,Perceptions, Form
D006801	Humans	Members of the species Homo sapiens.	Homo sapiens,Man (Taxonomy),Human,Man, Modern,Modern Man
D001244	Association	A functional relationship between psychological phenomena of such nature that the presence of one tends to evoke the other; also, the process by which such a relationship is established.	Associations
D012659	Semantic Differential	Analysis of word concepts by the association of polar adjectives, e.g., good-bad, with the concept, father. The adjectives are usually scaled in 7 steps. The subject's placement of the concept on the adjectival scale indicates the connotative meaning of the concept.	Differential, Semantic,Differentials, Semantic,Semantic Differentials