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How hospital marketing and planning relate. 1980

G Stuehler

Institutional planning and marketing relate in highly complex but complementary ways. Both are oriented to change, and together they can improve a hospital's performance.

UI MeSH Term Description Entries
D008389 Marketing of Health Services Application of marketing principles and techniques to maximize the use of health care resources. Health Services Marketing,Marketing Services, Health,Marketing, Health Services,Services, Health Marketing,Health Marketing Service,Health Marketing Services,Marketing Service, Health
D005376 Financial Management The obtaining and management of funds for institutional needs and responsibility for fiscal affairs. Endowments,Financial Activities,Funds,Activities, Financial,Activity, Financial,Endowment,Financial Activity,Fund,Management, Financial
D006739 Hospital Administration Management of the internal organization of the hospital. Hospital Organization and Administration,Organization and Administration, Hospital,Administration, Hospital
D006752 Hospital Planning Areawide planning for hospitals or planning of a particular hospital unit on the basis of projected consumer need. This does not include hospital design and construction or architectural plans. Regional Hospital Planning,Regional Hospital Plannings,Hospital Planning, Regional,Hospital Plannings, Regional,Planning, Hospital,Plannings, Hospital,Planning, Regional Hospital
D014481 United States A country in NORTH AMERICA between CANADA and MEXICO.

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