A series of experiments was conducted to explore whether individuals can solve problems by transferring conceptual information gained from schematic pictures and to examine the mechanisms involved in this transfer process. Subjects viewed a schematic picture and then attempted to solve an insight problem to which the conceptual information from the picture could be applied. The results indicate that the degree of similarity--specifically, superficial and procedural similarity--between a source schematic picture and the target problem determined transfer performance. Discussion focuses on the relationship between these two types of similarity and the two key cognitive components involved in transferring pictorial analogies to solve problems: accessing the pictorial analogues and executing the solutions.