As what may be the most important element in a successful pediatric dental practice, marketing is often misunderstood. It requires careful planning and a long-term commitment. Before implementing your marketing plan, understand the definition of marketing and what it will mean to your practice. To develop your plan, ask yourself several important questions that will help you analyze where you are now, as well as where you want to be. Then, promote your practice by incorporating 12 important qualities into your plan. The plan is the blueprint for your efforts to repeatedly, consistently, and positively communicate with your market for the long term.