While some conceptualize hypnotizability as a stable attribute of the individual, there is a growing body of literature that indicates hypnotizability may be characterized as a constellation of potentially modifiable attitudes and skills that are strongly influenced by contextual factors. In this article I briefly review representative studies from the hypnotizability-enhancement literature and highlight several controversial issues that have emerged. Although the empirical debate regarding hypnotizability and its enhancement will continue, this literature review has produced findings that are of value to hypnotherapists who wish to facilitate optimal hypnotic responding and positive outcomes with their patients. Several of these findings and their implications for the clinical application of hypnosis are discussed.