Information has always brought questions as it brought knowledge. It follows that the current age of accelerated change creates the opportunity for more questions to rise up in a shorter amount of time than ever before. Rather than be overwhelmed, the reader is asked to step back to categorically consider the clinical process in simple familiar terms of input and output; to consider the nature of the information veterinarian clinicians deal with on a daily basis. It is by taking a mechanistic view of the human contribution that we gain clarity in our understanding of what it is we do. The more we understand the unique roles we play, the better job we do at using machines to allow us to keep our service more human as clinicians.