Although the effects of emotional stimuli on event-related cortical potentials, heart rate, and memory have been extensively studied, the association of these variables in a single study has been neglected. The influence of pleasant, unpleasant, and neutral photographic slides on visual evoked potentials (VEPs), heart rate responses, and free recall, was investigated in 20 normal subjects. VEPs were recorded from Cz and Pz locations, and analyses were performed on both amplitudes and latencies of identifiable endogenous peaks (P2, N2 and P3), and mean amplitude in the 100-200-ms, 400-600-ms, and 600-900-ms latency ranges. An emotional effect was present on VEPs starting from about 282 ms on, as revealed by the N2, P3, and late components. Both pleasant and unpleasant slides yielded larger cortical positivity as compared to neutral ones. Peak latencies did not show any emotional effect. Heart rate data showed a deceleratory response that was larger to unpleasant slides. Free recall of the projected slides showed a better performance for emotional slides compared to neutral ones. VEPs and memory data showed the same pattern: both pleasant and unpleasant slides induced larger positivity in the event-related potentials and were better remembered than neutral slides. Positive correlations were found between the late negative VEPs component (600-900 ms), recorded from Cz, and heart rate deceleration (r = 0.62), and between P3 (at Pz location) and the number of remembered slides (r = 0.53).