"Don't know" responses in surveys: is what I know what you want to know and do I want you to know it? 1998

P Beatty, and D Herrmann, and C Puskar, and J Kerwin
National Center for Health Statistics, USA.

Responses to survey questions are assumed to be based on what respondents can actually draw from memory. For example, if respondents report engaging in some behavior a certain number of times, we assume that a substantive answer reflects what they really know. Conversely, when respondents say that they "don't know" (DK) the answer, it is believed that their response reflects a lack of memory relevant to the question. However, survey responding is now understood to be a highly complex process. In this article, we propose a framework to account for the kind of reports made by respondents to a survey. The framework holds that respondent reports are based on three factors: what the respondent actually knows (the person's "cognitive state"); whether the respondent believes that the potential answer meets the requirements of the question (an "adequacy judgement"); and whether the respondent chooses to provide this answer (the person's "communicative intent"). Subsequently, the article examines how relevant findings in the literature support the framework, and then evaluates the assumptions made about cognitive states in light of the results of two experiments. The literature and research presented demonstrate that survey responding can be accounted for by a framework that assumes responding is based on certain key cognitive processes.

UI MeSH Term Description Entries
D008297 Male Males
D008568 Memory Complex mental function having four distinct phases: (1) memorizing or learning, (2) retention, (3) recall, and (4) recognition. Clinically, it is usually subdivided into immediate, recent, and remote memory.
D008606 Mental Processes Conceptual functions or thinking in all its forms. Information Processing, Human,Human Information Processing
D011581 Psychological Tests Standardized tests designed to measure abilities (as in intelligence, aptitude, and achievement tests) or to evaluate personality traits. Parenting Stress Index,Trier Social Stress Test,Trier Stress Test,Psychologic Tests,Psychological Test,Test, Psychological,Tests, Psychological,Index, Parenting Stress,Psychologic Test,Stress Index, Parenting,Stress Test, Trier,Test, Psychologic,Test, Trier Stress,Trier Stress Tests
D003625 Data Collection Systematic gathering of data for a particular purpose from various sources, including questionnaires, interviews, observation, existing records, and electronic devices. The process is usually preliminary to statistical analysis of the data. Data Collection Methods,Dual Data Collection,Collection Method, Data,Collection Methods, Data,Collection, Data,Collection, Dual Data,Data Collection Method,Method, Data Collection,Methods, Data Collection
D005260 Female Females
D006801 Humans Members of the species Homo sapiens. Homo sapiens,Man (Taxonomy),Human,Man, Modern,Modern Man
D000328 Adult A person having attained full growth or maturity. Adults are of 19 through 44 years of age. For a person between 19 and 24 years of age, YOUNG ADULT is available. Adults

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