Molecular rotors, which structure can be 4-(N,N-dimethylamino)-benzene, -benzylidene and -cinnamylidene derivatives and, also, coumarine-like compounds, have photophysical characteristics which strongly depend on the environmental parameters (polarity, viscosity, temperature, etc.). In this paper, a basic knowledge on molecular fluorescent rotors will be reminded and two fields of applications using molecular fluorescent rotors as optical sensors will be described: firstly, in polymer and, more particularly to detect the formation of hydrophobic microdomains, in the case of the aggregation of amphiphilic polymers (as models for globular proteins and/or enzymes) and, secondly, in cell biology, especially in liposomes (as models for biological membranes) to follow their thermotropic behavior and in endothelial cells under 3D fluorescence microscopy.